Companies that manufacture and sell outdoor products trust Maschoff Brennan for practical, expert advice from professionals who understand the outdoor industry.
We work and play in the great outdoors and pride ourselves on remaining up-to-date with industry trends. From idea to product creation to distribution, branding, and marketing, we help manufacturers and retailers protect innovative ideas, products, and the bottom line.
Adventure is in our backyard, and helping guide outdoor industry companies through all stages of protecting their intellectual property is our passion. We counsel clients on all aspects of intellectual property, including patents, copyrights, trademarks, trade dress, rights of publicity, unfair competition, trade secrets, advertising, domain name registration and acquisition, brand protection, acquisitions, and IP licensing. In addition, we are valued for our significant experience and proven success in enforcing and protecting IP rights through litigation in state and federal courts and in advocacy before administrative agencies, including post-grant and inter partes reviews at the U.S. Patent Office. We also represent clients before the International Trade Commission (ITC), helping to block illegal counterfeit goods and litigating cases involving a wide range of intellectual property-related disputes.
Maschoff Brennan attorneys are passionate about outdoor recreation, personally and professionally. Maschoff Brennan and our offices are located in some of the most active outdoor industry regions in the country. We are a team of climbers, hikers, mountain bikers, skiers, snowboarders, anglers, backpackers, runners, and all-around outdoor enthusiasts. As members of, and frequent speakers at, key outdoor industry organizations, including the Outdoor Industry Association, the Utah Outdoor Summit, and the Outdoor Retailer shows, we understand industry trends and guide clients’ success.
Come visit one of our offices. We’ve got an extra set of skis, a mountain bike, or a surfboard with your name on it.
Clients in the outdoor recreation and sporting goods industry turn to us for:
Obtaining patents for new technologies
Converting invention disclosures into protectable IP assets
Writing opinions and providing ongoing counseling for new and evolving products
Asserting IP rights to protect innovations from infringement
Defending against accusations of infringement
Strategically building and managing patent portfolios
Handling regulatory and government-related matters
Drafting licenses, transactions, and agreements
Counseling on IP management and monetization strategies
Providing trademark and copyright services, and advertising protection
Advocating our client’s position in post-grant reviews, reexaminations, and reissues