How to Leverage Your Trade Dress

Product design and packaging are an essential part of every Utah company’s operations. Your brand is your image – but it is more than just a name or a logo. Valuable consumer recognition may derive from the look of your packaging, the tune of your jingle, or even the colors used in your store. Maschoff Brennan shareholders Parrish Freeman and C.J. Veverka as they explore how trade dress law can be a powerful tool to distinguish your brand within the marketplace and how to use trade dress to protect against competitors looking to capitalize on your goodwill in the marketplace.  Watch the webinar How To Leverage Your Trade Dress here: Trade Dress