News / Events / Publications
Webinar – How Trademarks Can Be Your Business’ Most Valuable Asset
June 26, 2020
Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for Utah businesses to have an understanding of why trademarks are important assets and how trademarks can help them grow. This webinar will explore how trademarks can appreciate in value over time; how they can be a property asset […]
IAM Patent 1000 Guide Continues to Rank Maschoff Brennan as a Top Utah IP Firm
June 16, 2020
Intellectual Asset Management magazine (IAM) recognized three Maschoff Brennan attorneys in its 2020 IAM Patent 1000 – The World’s Leading Patent Practitioners. The publication also recognized Maschoff Brennan as one of the top patent firms in the state of Utah. Shareholders Rick Gilmore, Burns Israelsen, and Eric Maschoff were listed as recommended attorneys. “Providing a […]
Two Sides of The Same Coin: The Commonality Between Great Intellectual Property Attorneys & Capital Investors That Businesses Should Care About
June 9, 2020
J.D. and M.B.A. degrees represent a shiny bullet point on an intellectual property attorney’s or capital investor’s resume. But it is the capacity for continued curiosity and learning which provides the backbone for either’s success. For IP attorneys and capital investors alike, education should not end upon receipt of a diploma; it should continue indefinitely. […]