How to Leverage Your Trade Dress

March 7, 2022

Product design and packaging are an essential part of every Utah company’s operations. Your brand is your image – but it is more than just a name or a logo. Valuable consumer recognition may derive from the look of your packaging, the tune of your jingle, or even the colors used in your store. Maschoff […]

C.J. Veverka

R. Parrish Freeman

How to Create a Strong and Effective Trademark (webinar)

October 5, 2021

A unique and effective brand can be a real advantage for any business. It not only differentiates you from other businesses but is synonymous with your company’s identity and reputation. While the internet allows your brand to reach millions of people, it also makes your brand identity easily accessible to everyone. In today’s information age, […]

Rachel Jacques

Who (actually) Owns Your Company’s IP?

April 29, 2021

Do you actually own the intellectual property that is the foundation of your business?   Are you sure?   Are you really sure? Join Maschoff Brennan Shareholder Mikhael Mikhalev for a timely and informative overview of IP ownership issues and best practices every Utah business owner needs to know in order to make sure your company or […]

Mikhael Mikhalev