Publications
Maschoff Brennan Tops 2021 Chambers USA with Band One Rankings for the Firm and Eric Maschoff
May 25, 2021
Maschoff Brennan continues to earn recognition as one of Utah’s top intellectual property firms. Chambers & Partners 2021 USA guide gives Maschoff Brennan it’s highest possible ranking (band one) for our “litigation strength” and “notable expertise in information technology.” Maschoff Brennan clients interviewed by Chambers for this year’s guide reported that the firm “has an […]
That Invention is Not Obvious! Hindsight Is Worse Than You Think
March 2, 2021
By Brent Johnson, Ph.D. A recent newspaper article about the inventor of the traffic light observed: “It seems so obvious now. But then that’s the thing about inventions. They’re always plain to see in hindsight.” As the saying goes, “hindsight is 20/20.” The U.S. Patent Office, however, is often dismissive of this basic insight. In […]
That Invention Is Not Obvious! Hindsight Is Worse Than You Think
January 20, 2021
A recent newspaper article about the inventor of the traffic light observed: “It seems so obvious now. But then that’s the thing about inventions. They’re always plain to see in hindsight.”[1] As the saying goes, “hindsight is 20/20.” The U.S. Patent Office, however, is often dismissive of this basic insight. Read more: Obviousness