Publications

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

July 9, 2018

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

Trademark law shows how significant power can be packed into even the most unassuming words. Take, for example, zero. The Coca-Cola Company and some of its competitors in the soft drink and sport drink industry have been battling over the use of zero in their product names. Does zero identify the source of a drink […]

Start-Ups with Big Aspirations Should Pay Attention to Trademarks from the Start

June 19, 2018

For start-up companies, the list of priorities gets pretty long, pretty quick. A great idea for a product or service is only the beginning, and thoughts soon turn to business formation, quality control, marketing, staffing, capital, etc., etc. Optimistic start-ups also need to think strategically about their trademarks from the start. Trademarks can be names, […]

License and Acquisition, Please

May 25, 2018

What to look for when acquiring a company with IP licensing agreements Acquiring a company can be done for numerous reasons, and may be driven in part by a desire to acquire valuable intellectual property rights. These intellectual property rights may include patents, trademarks, and copyrights that are owned by the company you are acquiring. […]

Mike Howell