Publications

Don’t Write This Down!

May 26, 2021

My mentor used to tell a story about a patent attorney who, at the beginning of a meeting with clients would say “Everyone hold up your pencils.” When everyone held up their pencils, he would then say “OK, now break them!” Many people have gotten into legal troubles by writing the wrong things down.  This […]

Brent A. Johnson, Ph.D.

Maschoff Brennan Tops 2021 Chambers USA with Band One Rankings for the Firm and Eric Maschoff

May 25, 2021

Maschoff Brennan continues to earn recognition as one of Utah’s top intellectual property firms.  Chambers & Partners 2021 USA guide gives Maschoff Brennan it’s highest possible ranking (band one) for our “litigation strength” and “notable expertise in information technology.” Maschoff Brennan clients interviewed by Chambers for this year’s guide reported that the firm “has an […]

C.J. Veverka

Eric L. Maschoff

Kirk R. Harris

Richard C. Gilmore

That Invention is Not Obvious! Hindsight Is Worse Than You Think

March 2, 2021

By Brent Johnson, Ph.D. A recent newspaper article about the inventor of the traffic light observed: “It seems so obvious now. But then that’s the thing about inventions. They’re always plain to see in hindsight.” As the saying goes, “hindsight is 20/20.” The U.S. Patent Office, however, is often dismissive of this basic insight. In […]

Brent A. Johnson, Ph.D.