News / Events / Publications

Braithwaite to Present CLE on California Consumer Privacy Act

August 1, 2018

Shareholder Jared Braithwaite will present on California’s “Consumer Privacy Act of 2018″ to the Cyberlaw section of the Utah State Bar. The presentation will examine the genesis of the California Consumer Privacy Act and its place among the other U.S. privacy laws, as well as its potential effects on Utah businesses.  The CLE will be […]

Jared J. Braithwaite

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

July 9, 2018

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

Trademark law shows how significant power can be packed into even the most unassuming words. Take, for example, zero. The Coca-Cola Company and some of its competitors in the soft drink and sport drink industry have been battling over the use of zero in their product names. Does zero identify the source of a drink […]

Maschoff Brennan Announces Innovator Scholarship

July 3, 2018

Irvine, CA – An Orange County law firm is looking for the best student innovators to honor during the Orange County Business Journal’s Innovator of the Year Awards. Maschoff Brennan will award a $2,500 scholarship to an undergraduate or graduate student in OC. The inaugural Maschoff Brennan Innovator Scholarship will be presented during the Innovator […]