News / Events / Publications

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

July 9, 2018

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

Trademark law shows how significant power can be packed into even the most unassuming words. Take, for example, zero. The Coca-Cola Company and some of its competitors in the soft drink and sport drink industry have been battling over the use of zero in their product names. Does zero identify the source of a drink […]

Michael J. Thomas

Start-Ups with Big Aspirations Should Pay Attention to Trademarks from the Start

June 19, 2018

For start-up companies, the list of priorities gets pretty long, pretty quick. A great idea for a product or service is only the beginning, and thoughts soon turn to business formation, quality control, marketing, staffing, capital, etc., etc. Optimistic start-ups also need to think strategically about their trademarks from the start. Trademarks can be names, […]

Michael J. Thomas

Mountain States Super Lawyers Recognizes Nine Attorneys

June 12, 2018

Mountain States Super Lawyers released its annual rankings Monday, honoring nine lawyers from intellectual property law firm Maschoff Brennan. Eight attorneys were listed as Super Lawyers and one as a Mountain States Rising Star. Super Lawyers develops the ranking list based on nominations, peer reviews and through an outside research process. Those named to Mountain States […]

Sterling A. Brennan

Mark W. Ford

Kirk R. Harris

R. Burns Israelsen

Larry R. Laycock

Eric L. Maschoff

C.J. Veverka

David R. Wright

Jared J. Braithwaite