Publications

Attorney-Client Privelage: Here’s What You Need To Know

August 16, 2018

The history of attorney-client privilege has its roots in Roman times. Trial lawyers, known in Roman times as advocates, could not be called upon to be witnesses in a trial for which they were taking part. The close relationship between the attorney and his or her client necessitated protection of the communications between the two […]

Brooke A. Groneman

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

July 9, 2018

Would You Like a Zero with That? Beverage Companies Battle Over Trademark Protection for “Zero”

Trademark law shows how significant power can be packed into even the most unassuming words. Take, for example, zero. The Coca-Cola Company and some of its competitors in the soft drink and sport drink industry have been battling over the use of zero in their product names. Does zero identify the source of a drink […]

Michael J. Thomas

Start-Ups with Big Aspirations Should Pay Attention to Trademarks from the Start

June 19, 2018

For start-up companies, the list of priorities gets pretty long, pretty quick. A great idea for a product or service is only the beginning, and thoughts soon turn to business formation, quality control, marketing, staffing, capital, etc., etc. Optimistic start-ups also need to think strategically about their trademarks from the start. Trademarks can be names, […]

Michael J. Thomas